YouTube has emerged as a critical source of news for people in the U.S. as independent and traditional media sources attract massive audiences on the video-sharing site. But the growing […]
Company founded by Ben Francis as a student nine years ago wins £200m investment Ben Francis, the 28 year old founder of clothing brand Gymshark, has become one of the […]
With more than 1 billion people using social media all over the world, it’s more difficult than ever for brands to stand out from the crowd. Thus, the rise of the influencer, […]
As working from home becomes the new normal for many businesses—at least temporarily, posting content to social media is an important way for brands to stay connected with their audience. To create engaging social media content during social distancing, your smartphone will continue to be one of your greatest tools. Smartphones are able to take pictures from anywhere and, when used correctly, can produce photos with quality sufficient for social media posts and online content. While smartphone photos may not be equal to professionally created photos, there are several easy ways to elevate your smartphone captured pictures and set your social media feed apart from the rest.
An interview with Shauna Gleason, director of social media at Forbes.
Content people have long viewed social platforms as link-bearing pivots that swung users toward content hubs. But that’s over, as social has matured into something that demands their primary attention. Here are five things content marketers can do to master social in 2018, courtesy of Forbes’ Gleason.