The LINE social media network, with its customer base of 42 million people in Thailand, has launched the LINE ScaleUp project, designed to help startups get access to financial resources and also LINE’s customers at the same time.
LINE Thailand, in collaboration with Tellscore, launch Influencer Commerce pioneering Influencer Marketing on LINE Ecosystem, with aims to become the new marketing channel for brands and marketers in the new era of exponential e-commerce growth.
In 2018, the LINE sticker business in Thailand was a phenomenon with the largest growth in the region. LINE stickers have been downloaded continuously, especially when it came to the market for creator’s stickers which has grown over 40% last year. Throughout 2018, Thai people have sent over 10 billion stickers, or an average of 31 million times a day.
Naver Corp, South Korea’s leading search engine operator and the parent company of Line, is investing in iPrice Group to capitalise on Southeast Asian e-commerce opportunities.
LINE announces the acquisition of Thai startup “Sellsuki” a social commerce management provider for online social sellers to manage chat and sales with buyers as well as inventory, tracking, and after-sales, all integrated in a single system.
KASIKORNBANK and LINE announce to establish a brand-new company “KASIKORN LINE Co. Ltd” with an aim to take 44 million LINE users in Thailand even closer to more user-friendly and accessible financial services. Product and services are planned to launch in 2nd half of next year, targeted to be the top five lending service provider within 5 years.
LINE has signed the Memorandum of Understanding (MOU) with the Government Lottery Office (GLO) to assign LINE TODAY as the 1st official online partner to broadcast live for lottery drawing results. This is a part of the company’s initiatives to centralize and deliver timely and accurate information to LINE users. Without any app download required
LINE Thailand and presenter Woody jointly launch “Ten Ten”, Thailand’s first interactive mobile game show on LINE platform, giving away money and prizes every day, with 10 questions in 10 minutes to keep it short, fun, and addictive. Unlike traditional game shows, Ten Ten turns every viewer into players.
Following to lately launch of its “Wallet” service, LINE Thailand keeps on making its chat app platform dominate social media through a launch of “LINE Square”.
LINE fully integrates digital payment by revamping its chat app menu to meet the increasing demand from digital-age customers and support Thailand towards a “cashless society”. The “More” tab (the 5th tab) in LINE chat app will be re-named as “Wallet” tab, prominently featuring Rabbit LINE Pay features and services.
Line, the Japanese messaging app firm that’s best known for its cutesy characters and stickers, is pushing deeper into crypto after it launched its own token to help grow its stagnant user base.
During the event, LINE has introduced new service platform which can help digital marketers to measure the result of advertising more accurately and can effectively reach all target audiences all over Thailand.