True CJ Creations aims the content production leader in Asean

True joins force with CJ ENM to form to form True CJ Creations aiming the leader in content production in Asean in 5 years.

True CJ Creations, a joint venture between True Group and CJ ENM from South Korea, Asia’s leader in integrated entertainment, announced the expansion of its content creation business, covering series, variety programs, games and reality shows, to supply both domestic and overseas markets.

Mr. Birathon Kasemsri Na Ayudhaya, Chief Content & Media Officer, said “True has partnered with the internationally recognized producer like South Korea’s CJ ENM to found our joint venture, True CJ Creations. The new venture will leverage on True’s leadership in integrated entertainment business that produced and tailored many popular contents as well as its prominent convergence communication platform. In addition, it has created a new dimension in the content industry in Thailand. True CJ Creations will bring in the original format from CJ ENM to develop new contents that meet the demand of Asian consumers and produce the world-class quality contents – for both series and variety prigrams. We expect True CJ Creations will become the hub of content production in ASEAN within 5 years.”

Mr. Apicha Honghirunruang, Managing Director of True CJ Creations Co., Ltd., said, “In addition to receiving a complete set of knowledge transfer from CJ ENM, True CJ Creations has taken the globally successful programs; for instance, Show Me the Money or Grandpa Overflower which were reproduced in the US, China, Italy, and Turkey to build on from the original format to steal the hearts of Thai people.