The IT event for digital business in Thailand – CEBIT ASEAN Thailand

15 June 2018 Startups

The inaugural CEBIT ASEAN Thailand, organized by IMPACT Exhibitions Management Co., Ltd (IMPACT) and international partner, Deutsche Messe, is designed for the region, taking inspiration from world-renowned CEBIT. It will take place in Bangkok, Thailand, at IMPACT Exhibition; Convention Center, from 19 to 20 October 2018.

The format of CEBIT ASEAN Thailand is closely modeled on the revamped format recently implemented for CEBIT, the German-based flagship show of Deutsche Messe’s “ICT ; Digital Business” portfolio. CEBIT ASEAN Thailand features an exhibition, a conference program and a festival zone.

Plans for the show also include international pavilions where exhibitors from Europe and Asia band together to showcase their products and innovations. The show covers every topic of relevance for the digitization of business and society. In its first edition, the focus will be on communications, network; infrastructure and security; data and cloud; business solutions; peripherals and accessories; IOT and smart technology; and emerging Technology (AR/VR/UAV/ robotics/ 3D printing).

International and local startups will also play a key role in this premiering event. At Thailand Pavilion, it will present Thailand’s readiness in innovation capability, digital and collaborative investment with foreign investors. Thailand is the only country in Asean who joins CEBIT 2018. NIA also took part Thailand Pavilion under the theme “Shaping Digital Transformation Together”, held by Royal Thai Embassy, Berlin.

According to Dr. Krithpaka Boonfueng, Executive Deputy Director (Innovation System), National Innovation Agency (NIA), “NIA will be supporting start-ups to showcase their innovations at CEBIT ASEAN Thailand 2018.”

Why Thailand?

“We are pleased to bring CEBIT to Thailand, together with our partner, Deutsche Messe. The launch of the first ever CEBIT ASEAN Thailand is very timely, as the Thai government has been moving forward in all areas of development and introducing policies designed to transform the country into a digital hub. To propel this transformation forward, the government introduced the ‘Thailand 4.0’ economic model with an emphasis on creativity, innovation and technology,” shared Mr. Sajid Huseni, Assistant Director, Trade Exhibition, IMPACT Exhibition Management Co., Ltd.

The digital economy is expected to play a critical role in every industrial sector in Thailand and is estimated to contribute 25% to Thailand’s GDP by 2027. In addition, as a trading nation, expansion of free trade is one of Thailand’s top priority. Its primary focus in recent years has been on greater integration with its ASEAN partners and with countries in the Asia-Pacific region, such as China, Japan and India.

“As a key to establish a value-creating economy driven by innovation, promotion of digital economy is at the heart of the national development strategy called Thailand 4.0, which aims at ensuring innovative, inclusive and sustainable growth. CEBIT ASEAN and Thailand’s presence at CEBIT 2018 demonstrate our readiness to work with our international partners in learning from each other, in developing common business interests not only for their respective regional market but also for the global market, as well as in ensuring that technological advancement work for all, and no one is left behind in this digital age.” said Dr. Dhiravat Bhumichitr, Ambassador of Thailand to the Federal Republic of Germany.

Strong support from Thai Government agencies and regional institutions

CEBIT ASEAN Thailand has garnered strong support from various Thai government agencies including the Ministry of Digital Economy and Society; Ministry of Science and Technology; Digital Economy Promotion Agency (depa); National Innovation Agency (NIA) and Thailand Convention and Exhibition Bureau (TCEB). Regional and international supporters include the Cloud Computing Association; Korea IT Cooperation Center; SGTech; Thai-German Institute; and the Taichung Importers & Exporters Chamber ofCommerce, amongst others.