LINE TV scales viewership to mass market with re-run programs

LINE TV, online video platform, is now scaling into the mass market with TV drama and entertainment re-run programs from over 161 content partners combined. The service now heads into its fifth year with over 100% average yearly play-view and 70% average yearly user growth.

Kawin Tangudtaisak, Content Business Director for LINE Thailand said the company is in talks with Channel 7 to rerun its content, Line TV is looking for more content to diversify from soap operas.

Line TV’s fan base is in Bangkok, but the company expanded the service base this year to the suburbs and by next year the platform will enter the provincial market by adding more content to reach target audiences.

Initially, the contents on LINE TV were from South Korea, the service soon began airing its own original content (first original content: “Stay: The Series”). Additionally, it continued to partner with top rated TV stations and TV producers to offer exclusive TV re-runs, which has now become a key staple in LINE TV content line-up.

Compared to the industry, ads shown on LINE TV have 2x higher viewability and complete view, as a result, LINE TV’s audience is also two times more likely to purchase a product or service after watching ads (KANTAR-TNS).

Pallapa Manoch, Head of LINE TV, said, “The contents on LINE TV are filled with quality and entertainment. They are fresh and new. We have over 800 channels that include series, variety shows and music videos from Thai and international partners. This satisfies the demand of a diversity of audiences in the digital era.

She said that, “In the past year, it can be seen that every category contents on LINE TV has seen significant growth. Our TV re-run contents grew by 70%, LINE TV Originals 67%, and our music contents 135%. We could proudly say that 2018 is the year LINE TV is topping its own charts in every way.”