Street startup targets non-principle towns supporting local economy through a collaboration of local popular restaurants.
Wanchana Wongpornpan, manager at Street, food delivery startup focusing on local restaurants in Kampangsan, Nakhon Pathom province and Tha Rue-Tha Maka, Kanchanaburi disclosed that since the new normal due to Covid-19 pandemic, sales volume of Street app has increased very much because a lot of local popular restaurants applied to be the app members. Three major growing groups ordering the food delivery service are housewife who taking care children at home, elderly people who don’t want to go out and students staying home during school close.
However, competition of food delivery business is aggressive, Street as a small startup needs to focus on specific area in provincial market as it could not compete with those such super apps as Line Man, Grab Food or Food Panda. More importantly, Street ’s service fee is affordable, or 15% of total purchasing order, plus special promotion with cash payment, comparing to 30-40% service fee charged by big players with the network of delivery fellows getting larger as they are motivated by a high service fee sharing from the apps.
He said that Street app has just started running and thus there is not much orders each day, however its goal is to strengthen the local economy, especially local popular restaurants which don’t have a presence on online platform, so Street app can help them.
The local popular restaurants in the Street app such as Auan Ba Kud Tae & Dim Sum, Kampangsan Pochana, Lung Auan Lad Na Bamee Kaew, Pa Kham Noodle, Pa Sumran, Pa Samran Cantucky, Ta San Boat Noodle, and stake, salad, as well as much more cooked to order dish food shops. “Our business goal is that all consumers, delivery people and local restaurants have a fair sharing benefits,” he said, adding that once the Covid-19 pandemic is relaxed, it’s a challenge of small and medium restaurants and food delivery service to be able to survive in the new normal.
Kulpan Jaranchawanapeth, owner of Yam Yen restaurant at Taweewatana district in Bangkok said Yam Yen is a restaurant and organic farmer whose organic vegetables are offered online. With online delivery service, the restaurant is located nearby its own farm targeting health and eco-conscious customers. “Differentiating from other restaurants, we are able to tackle with the Covid-19 crisis,” said the owner of Yam Yen restaurant.
