Cargo and Grab partner to bring in-car sampling and retail to Singapore

Cargo and Grab announced a partnership to introduce Grab&Go to Singapore, a new passenger experience that enables Grab driver-partners to earn additional income by offering products like snacks, beverages and beauty items to passengers.

This is also Cargo’s first international expansion.

Through this partnership, passengers will be able to choose from a mix of complimentary samples and premium retail products when riding in Grab&Go-equipped vehicles.

Passengers enjoy the perks of having everyday essentials within arm’s reach, and Grab driver-partners earn money each time a passenger uses Grab&Go, regardless of whether they made a purchase or took something for free. This will allow Grab driver-partners to earn an additional SGD 75 – 250 each month, and improve their ratings, by providing these items to passengers.

Passengers order products through Grab&Go’s digital menu (www.grabgo.sg) on their smartphone. The ordering process is seamless: passengers select the products that they’d like to purchase, enter a unique 5-digit code to ensure payment goes to the right driver, and the additional cost is added to the passenger’s final Grab fare. Once the vehicle is safely stopped, the driver passes the passenger their products.

“Through co-branded licensing deals with global rideshare leaders like Grab, we will help drivers earn more, create a new distribution channel for brands, and develop the next generation of passenger experience worldwide,” says Cargo Founder Jeff Cripe.

Grab has empowered more than 6 million micro-entrepreneurs across the region, by allowing them to earn revenue through the Grab platform. This partnership with Cargo will allow Grab driver-partners to earn more passive income, while helping to create a better in-car experience for its passengers. Following the Singapore Grab&Go launch, the two companies also plan to expand the offering in other Southeast Asian markets.