LINE Thailand, in collaboration with Tellscore, launch Influencer Commerce pioneering Influencer Marketing on LINE Ecosystem, with aims to become the new marketing channel for brands and marketers in the new era of exponential e-commerce growth.
Nadhakriz Kanchanamantana, Head of Commercial Content & Media, LINE Thailand, reveals: “Influencer Marketing remains a very effective tool with potential for growth in the Thai market. Since LINE is a very popular platform in Thailand with 46 million users, our goal is to keep improving platform experience for our users through creative and quality content from LINE IDOL, as well as leveraging available services and features inside LINE Ecosystem to provide the complete e-commerce experience.
“Our Influencer Commerce Platform can unlock marketing potential and fulfill business needs for brands, influencers and end consumers perfectly – offering a better choice for marketers looking for growth opportunities through Influencer Marketing.”
LINE Thailand recently launched LINE IDOL as the place where artists and online influencers can connect and engage with their fans by becoming Chat Friends via LINE Official Account.
Right now LINE IDOL is welcoming even more influencers with different follower sizes – from macro-influencers (100,000+ followers) to micro-influencers (500+ followers). Moreover, influencers can use their personal LINE accounts for LINE IDOL if they already have a certain number of followers on their LINE Timeline. By enabling influencers to serve creative content to their fans, LINE IDOL wants bring them closer as well as helping brands and businesses to build more awareness, create brand love and lead to conversion.
This collaboration with Tellscore which has over 40,000 influencers is another significant step that will allow brands and marketers to see real and measurable results from Influencer Marketing. There will be at least 500 influencers from Tellscore to help fulfill LINE’s vision to be Thailand’s leading Influencer Commerce Platform.
LINE’s Influencer Commerce, online influencers across Thailand will be able to employ their creativity and leverage Influencer Marketing on LINE Ecosystem, as well as using MyShop feature to provide convenient online shopping experience for customers to chat, shop and pay all from inside the LINE application. In the future, influencers on LINE platform will also be able to and earn income from sales commissions on top of their professional fee for product reviews or advertising.
Suvita Charanwong, Co-Founder & CEO, Tellscore, says: “Nowadays, shifting consumer behaviors pose a big challenge for marketers, and the platform and technologies that can help enhance performance-based Influencer Marketing are key to brand success. Therefore, the collaboration between LINE and Tellscore will allow Thai influencers to present their quality content to the right target audience with efficiency.
The launch of Influencer Commerce will help support the online-first shopping trend in the New Normal. The total value of e-commerce in Thailand has skyrocketed since the beginning of COVID-19 pandemic, and is expected to reach 200 billion baht within this year – or more than 25% growth from a year earlier.
Influencers have influence to shoppers’ decision making, last year 87% of shoppers saw the content of influencers’ review prior to buying, comparing to 60% in 2018.
At present, Influencer Marketing has been used in cosmetics, health and consumer goods. In the future, Influencer Commerce can be used with every product category on e-commerce platform.
