Iflix unveils 3.0 with free and VIP options

Iflix, on-demand video streaming service, announced the launch of Iflix 3.0, a new look and feel with new features and content available for free, along with exclusive (VIP) content.

“This new model will bring Iflix to the 3.0 era with a new user interface and tiered subscription content,” said Artima Suraphongchai, country manager for Iflix Thailand.

The free content is offered in different styles, such as free episodes, free first episodes, regional and international series, and short-form videos that users enjoy via sponsorships, advertising or product placement from brands.

Iflix offers top football matches from the Premier League, Spanish La Liga, and more. It also has new feature of “Download & Watch Offline”.

Iflix VIP comes with everything in iflix FREE plus premium movies and TV series, LIVE special events, with no advertising. The VIP package fee us 100 baht per month, 1,000 a year.

Ms. Artima said Iflix’s Thai demographics are made up mostly of Gen Y (25-34) and millennials (18-24), representing 34% and 33%, respectively, followed by Gen X (35-44) at 14%, teens (up to age 18) at 12%, Gen Jones (45-54) at 5% and baby boomers (53-64) at 2%.

Each viewer spend 124 minutes per day, or 2.5 days per week at average, with peak viewing time at 9 p.m. to 1 a.m.

Top genres are drama, Korean, Thai, kids and anime.

Mobile is used to access Iflix by 69% of users, 20% use web, 11% on TV.

The Android and iOS breakdown is 72% and 28%, respectively.

Ms. Artima said viewers of VIP content will be charged rate 100 baht per month, or 1,000 baht a year.

As of June 2018, Iflix was operating in 28 countries. The service is used by 15 million people, up from 6.6 million in 2017 and 2.3 million in 2016.

Until June, Iflix had streamed 2.2 billion minutes in total since launching, up from 500 million minutes in 2017, and 200 million minutes in 2016.